The Family Owner's VOICe

Hello and welcome to the VOICe website, the main communication resource for the Vitamix Ownership Interest Council. Here you will find resources for connecting with the Vitamix owners, future owners and their spouses.

VOICe was started in 2015 by Vitamix's shareholders with the following goals:

  • Set a shared mission and vision for current and future family owners regarding stewardship of Vitamix and encourage engagement through specific opportunities for involvement
  • Facilitate communication amongst the board, the Voting Shareholders, and other family owners/potential owners and their spouses
  • Strengthen family connections within the group of owners and potential owners
  • Educate family stewards about the business including how governance works as well as the responsibilities of decision-making for future Voting Shareholders
  • Establish policies and processes around family owner roles and responsibilities
  • Promote and support transition planning to ensure that the company and individuals are protected

VOICe is intended only for the shareholders of Vitamix, potential shareholders and their spouses. Registration is by invitation only. Invitations can be sent by anyone who already has an account so please request an invitation from them.

Take a look around the site and enjoy!